Cookie Policy

Essential Cookies

These cookies are necessary for the Service to function properly. They enable core features such as:

• User authentication and login sessions
• Account security and fraud prevention
• Security token generation and validation
• Memory of user preferences and selections
• Load balancing and server stability

Note: Essential cookies cannot be disabled without impeding the functionality of the Service. They do not require explicit consent as they are technically necessary.

Analytics Cookies

These cookies help us understand how you use the Plexo platform and website. They collect information about:

• Pages visited and time spent on each page
• Features accessed and used
• User interactions and navigation patterns
• Device type and browser used
• Referral sources and campaign effectiveness

Tools: We use Google Analytics and similar analytics services to collect and analyze this data. Your data is typically anonymized and aggregated. You can opt out of analytics tracking through your browser settings.

Preference Cookies

These cookies remember your choices and preferences to enhance your experience:

• Language and regional preferences
• Display and layout preferences
• Notification and communication preferences
• Theme selection (light/dark mode)
• Customized dashboard configurations

These cookies enhance your user experience by reducing the need to re-enter preferences on each visit.

Analytics Providers

• Google Analytics: Tracks website traffic and user behavior. Google's Privacy Policy

Payment Processors

• Stripe: Processes payments securely. Stripe's Privacy Policy

Communication Tools

• SendGrid: Email delivery and tracking. SendGrid's Privacy Policy

Local Storage

Web storage mechanisms that allow websites to store data locally on your device. These are often used for caching and improving performance.

Pixels and Beacons

Small transparent images embedded in emails or pages that track whether a message was opened or a page was viewed.

Device Identifiers

Unique identifiers for mobile devices used to recognize your device on return visits and for attribution purposes.

Browser Settings

Most browsers allow you to control cookies through settings. You can typically:

• Accept or reject all cookies
• Accept only certain types of cookies
• Clear cookies from your device
• Receive a warning before a cookie is stored

For instructions specific to your browser:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Do Not Track

If your browser supports the "Do Not Track" feature, you can enable it to send signals requesting that websites not track your activity. While Plexo respects these signals where technically feasible, we cannot guarantee that all third-party services honor Do Not Track requests.

Opt-Out Tools

Several organizations provide opt-out tools for tracking:

• Digital Advertising Alliance (DAA)
• Network Advertising Initiative (NAI)
• Your Ad Choices

European Union (GDPR)

Under the General Data Protection Regulation (GDPR), we require your explicit consent before deploying non-essential cookies. When you visit our website from the EU, you will receive a cookie consent banner allowing you to:

• Accept all cookies
• Reject all non-essential cookies
• Customize your cookie preferences

You can update your preferences at any time through our cookie management tool.

California (CCPA)

Under the California Consumer Privacy Act (CCPA), you have the right to know what personal information is collected, used, and shared. You can exercise these rights through your account settings or by contacting us at privacy@plexoapp.com.